Achieving Balance in the Age of Anxiety In 1948, W.H. Auden wrote a poem called “The Age of Anxiety”. It is long and pretty dull. I bring it up here because, despite (I’m assuming) a very small number of people ever having read the poem, the title lives on. In fact,...

The Art of Function: Making Your Idea Real I’ll begin with the truth: I’ve had an exhilarating and crushing last few weeks on the creative front.In my other life, I am an aspiring novelist. Or rather, I’m caught somewhere between a person who writes secret stories and...

How to Gain Insights Into Your Ideal Clients I remember the first time I tried to create an ideal client persona. It was about a year into running my business during a workshop on client clarity for entrepreneurs. The facilitator told us to close our eyes and picture...