Bringing personality to your brand positioning
We’ve combined our expertise in business development, strategy & storytelling to give your brand the voice it deserves.
Alchemy
“Brand” is the intentional identity that runs to the core of who we are, what we’re building, who we serve, and how we show up naturally and powerfully.
Today the word “Psyche” is more commonly constrained to the mind, but we prefer to infuse it with the older Greek definition which encompasses soul, mind, and spirit.
Brands that infuse their marketing efforts with BrandPsyche archetypes are impactful, engaging, focused, and magnetic.
Archetype
Archetypes are recurrent personality traits we see in business, literature, and film. Not only do people have memorable, recognizable personality traits – so do businesses.
By developing your brand position & marketing strategy through an archetypal lens, you’re building on what is already strong – bringing your vision and your goals to life in a way that feels poignant and natural. It’s time to create a business that has a story to tell with eloquence, clarity, and confidence, to an audience who is waiting to hear it.
The Tale
The Spark
Tyler Massie had an idea about archetypes. He had been examining the relationship between philosophy, psychology, and business for years. After learning more about Carl Jung and reading his grandfather’s copy of The Hero’s Journey, he uncovered a link between captivating characters, savvy business strategy, and storytelling, which adds a magical dimension to the way we introduce and market the business story. How do I tell this story? He asked the universe.
The Storyteller
One hot pandemic afternoon, Brittany Veenhuysen arrived on her bicycle, late, sweaty, and disheveled, to a meeting. A mutual colleague had gathered together her favourite creators in a vision of co-creation. And there was Tyler! Brittany was a writer and storyteller by both passion and trade, and Tyler immediately wanted to tell her about his ideas. Having experienced and witnessed one too many misaligned, unnatural business strategies herself, Brittany was immediately drawn to the authentic archetypal process.
The Alliance
Brittany turned out to be an imaginative and skilled ally, being well-versed in philosophy and storytelling herself. She began by gathering information and crafting reports for the original 12 core archetypes, and then expanded them to 66 more detailed archetypes. After the two developed their archetype quiz, Tyler and Brittany began testing out the accuracy of their insights on businesses – and were delighted to discover that owners connected instantly with this way of developing brand positioning & marketing strategy.
The Rest
Flash forward: BrandPsyche has helped dozens of businesses uncover their unique personality, position their brand, clearly understand what their ideal clients want and what language they speak, and grow their business in a way that feels aligned with their greater purpose.
Meet the Founders
Tyler Massie
With 15 years professional and academic experience, Tyler supports businesses in the development of marketing strategies and brand storytelling. Tyler is a geek for interesting design, and loves discovering brand personalities.
Through the lens of brand archetyping, he makes sure that every strategic decision is intentional and purposeful, giving business owners the confidence they need to grow their businesses.
Brittany Veenhuysen
With a BA in English and a Certificate of Business & Technical Writing, Brittany blends strategy and philosophy to craft brand stories and core messaging as unique as the businesses she works with.
Using an archetypal lens, she helps her clients bridge the gap between understanding & expressing their vision, purpose, and business goals, and winning over their ideal audience. When she’s not writing for businesses, she’s writing novels, riding her bicycle, and exploring the world.
Our Mission
Position businesses based on their natural strengths
Empower owners to make clear brand & marketing decisions
Help our clients carve out a meaningful niche, removing competition
Connect businesses with their ideal audience by developing a shared language
Are you ready to grow your business in a whole new way?
Take the first step by dropping us a line. We can’t wait to meet you and discover which core archetypes fuel your purpose, engage your ideal audience, and set you up for success.
