Allow Brand Psychology To Set Your Stage For Growth
Make brand, marketing & business development decisions that will take your business to the next level.
The Missing Piece to Your Business
Uncover your secret weapon and learn how to use it through the power of brand psychology.
Brand Positioning
Map: We position your business in relation with other players in your space
Archetype: We develop your business’s personality based on archetypal insights and your unique focus, goals & challenges
Persona: We uncover & define who your ideal audience is below the surface
Strategy: We develop clear messaging and engaging selling points for that audience
Brand Workshops
Teambuilding: We engage your team to be a living, breathing part of your brand identity
Art of the Pitch: We develop your team’s ability to captivate and engage their audience to build meaningful relationships
Ideal Client Insights: We deep dive into brand archetyping as a competitive positioning tool
Storytelling: We explore how to use archetypal stories to transform your marketing
BrandPsyche for Businesses
Brand Positioning
Clearly define your business’s natural strengths and the gap you fill for your audience
Client Personas
Engage your ideal audience based on a clear understanding of their psychological traits
Marketing Strategy
Integrate a marketing strategy that aligns seamlessly with your brand & your ideal audience
Core Messaging
Win over a room with confidence because you know how to speak your audience’s language
Internal Workshops
Put your new brand positioning and marketing strategy into action, starting internally
Website Design
Receive SEO-savvy written content and visual experiences that you can’t wait to share with the world
BrandPsyche for Creative Agencies
BrandPsyche offers psychographic branding insights that help creative agencies cement their reputation for building strong relationships with their clients and delivering quality, original work.
Develop Original Solutions for Unique Clients
We use your clients’ greatest strengths to differentiate them. By striking the balance between the analytical & emotional, we develop a positioning strategy that fits them like a glove.
Re-inspire Your Creative Process
We make it easy to generate original strategies and creative output. Our insights and support boost team creativity and reduce the time required for ideating, strategizing, and applying revisions.
Wow Even Your Toughest Clients
We make your clients feel seen and heard. By collaborating with them and aligning their brand voice with strategy, we reduce miscommunication, revisions, and vague or contradictory feedback.
Differentiate Your Client
We unearth your client’s greatest strengths, gifts, and the elements they want to showcase more, helping uncover and develop a brand personality that stands out from the crowd.
Next, we define their ideal audience using psychographics, getting to the core of what attracts them, repels them, reassures them, and engages them emotionally. Combine these insights with demographic data, and the audience picture becomes crystal clear.
Get the Lay of the Landscape
We analyze your client’s industry environment to understand which brand personalities dominate the biggest brands & current trends. Next up are your client’s core competitors—the ones with comparable goals and impact in the space.
By scanning their website, ads, and marketing efforts, we define their strategy and brand positioning. This way, we can map your client in relation to the industry & competitors and determine whether brand repositioning is necessary.
Smooth Your Process with AI
AI is key to efficiency, but when used for marketing, the brand voice can easily get lost. AI outputs are only as good as the inputs, so our reports are designed to work seamlessly with AI.
We offer AI companion instructions to help your team generate new ideas, connect the dots, and stay true to your client’s brand voice, with options for a custom AI prompt library just for your client.
Write with Your Team
BrandPsyche’s origins are in storytelling and brand strategy. We have a special interest and skill in developing brand messaging that can be adapted for marketing, bridging the gap between a company’s intentions and values, and the desires and challenges of their audience.
This means we love to collaborate with in-house copywriters to bring your client’s brand voice to life. With so much creativity and wordsmithing in one room, we will generate original copy that your client will love.
Open Doors to Boundless Brand Potential
Take the first step by dropping us a line. We can’t wait to meet you and discover which core archetypes fuel your purpose, engage your ideal audience, and set you up for success.
